Let’s take a classic example: Sales are down and you’ve got 3 different proposals to fix this – run more ads, launch a new product, or drop price. I think we can simplify that - “dig deeper” means you have to be able to take basic data and be curious about why it exists, how it came to be and how it would make you change your plans.
#Digging deeper synonym how to
They go on to say that critical thinking requires you to not only know how to get info, but also know what it means and actively practice figuring out what it means. Okay, so what’s critical thinking? According to the Critical Thinking Community at critical thinking has 2 components: 1) a set of information and belief generating and processing skills and 2) the habit, based on intellectual commitment, of using these skills to guide behavior. Said differently, “dig deeper” is all about applying critical thinking. You can turn facts into insights when you “dig deeper”. Instead, these ideas should tantalize you to try and figure out why they exist, what they mean and what the real implications of them are. The same idea holds in business analysis and planning, especially marketing – the easy and obvious facts and ideas are rarely very interesting.
Instead, they hide it in a deep hole so that anyone wanting it will have to work for it. When someone buries treasure, they rarely bury it shallowly so that any interloper can easily find it. In the simplest terms, “dig deeper” could be likened to a treasure hunt. Putting myself in my marketing students’ shoes, I imagine getting that feedback could be confusing. This semester, I noticed that I’ve written the words – “Dig Deeper” quite frequently. At the end of every semester, I like to look back and think about the feedback I’ve given our marketing degree students.